The European Union is currently considering banning established and widely understood terms such as ‘burger’, ‘sausage’, and ‘steak’ for plant-based products. Additionally, the proposed EU ban would prohibit dairy-related terms, such as ‘yoghurt style’, ‘cheese alternative’, and ‘butter substitute’. The main argument behind this proposal is to avoid consumer confusion. However, terms such as ‘veggie burger’ and ‘veggie sausage’ provide important information regarding the taste and […]









